Measure What Matters

In Katie Paine's book Measure What Matters it talks about measuring your business or companies effectiveness.  I though it was interesting that she made a point of differentiating between measuring and counting.  All companies have an accountant and know how to count all the things they need.  But measuring means something different altogether.  She also mentions that your customers talk and trust each other more than they do the company.  They look to each other through social media platforms to find out what the best deal or best product is.  Therefore as a company it is best to be open and honest about everything that you are doing in order for your customer to feel like they can really trust what you are doing.  If the customer can trust you a minor glitch isn't going to be as big of a deal if you were honest before and after whatever it is that happened.  These are some recurring themes that we have read about in the past books but I think they are important enough for all of these writers to cover and every author shows the concept in a new light. I'm looking forward to reading more of Paine's book.