An article from PRSA's website explains that a lot of companies are working social media into their budgets because it is becoming more and more important in the way we reach our customers. The article stated "249 chief marketing officers of U.S. companies who participated in the survey said they intend to increase spending on social media — from a current 7.1 percent of their overall marketing budgets to 10.1 percent over the next year."
I think that companies are smart to see the change in the way their customers and clients interact with the company. Social media helps communication as well as keeping your customers up to date with what your recent venture is. Social media can also help make the company feel like a human being runs it compared to years ago when it felt like you were dealing with a machine. And speaking from the client side of things I know that I like to be involved with the companies that I like. I hope in the future all companies can dedicate a budget to social media.
This is such a smart move on the company's part. Budgeting has become tight (especially how things have been recently) and investing it in the right places can only help a company expand and utilize the correct resources out there... and social media is the way to go!
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